Knowledge Base
Practical, jargon-free notes on story, briefing, production and getting the most out of video — everything I’d tell you over a coffee, written down.
All notes
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How much does corporate video production cost in the UK?PricingThe honest answer, what actually moves the price, and the rough UK ranges to budget with.Brand film vs corporate video: which does your business actually need?StrategyThey look similar and get confused constantly. Here’s the real difference, and how to choose.What is a brand film — and what makes a good one?StoryA plain-English definition, and the handful of things that separate a great brand film from an expensive advert.How much does a brand film cost in the UK?PricingWhat a brand film actually costs, what pushes the number up or down, and how to get the most for your budget.The types of corporate video, and when to use eachCorporate VideoExplainer, testimonial, recruitment, event and more — what each one is for and when it’s the right call.The corporate video production process, brief to deliveryCorporate VideoA plain walkthrough of how a video gets made, so you know what happens, when, and what’s needed from you.Questions to ask before hiring a videographerBriefingThe questions that separate someone who presses record from someone who’ll actually make you a result.How to get a month of social content from one shoot dayProductionContent days done properly turn one shoot into weeks of posts. Here’s how to plan one that actually banks.Event videography: what to expect on the dayProductionHow event filming actually works, what makes the difference, and how to help your videographer get the gold.How to write a brief a filmmaker can actually useBriefingA good brief is worth a week of back-and-forth. Here’s the one-page version that gets you a better film.Why your brand film should start in the middleStoryThe slow logo-and-mission-statement open is killing your retention. Open on tension instead.What actually happens on a shoot dayProductionDemystifying the day, what a crew does, why it takes the time it does, and how to help it go well.One hero film vs. a stream of content: which do you need?StrategyThey solve different problems. A simple way to know where to put your budget first.The 90-second rule for event filmsEditingNobody rewatches the ten-minute recap. How to cut an event film people actually finish.You need better light, not a better cameraKitWhere your money makes a visible difference, and where it really doesn’t.
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